Sales Velocity (% of GDV Sold per Month) is a key indicator in property development finance UK that quantifies the monthly rate at which a development’s Gross Development Value is sold. It is calculated by dividing the value of units sold each month by the total GDV, expressed as a percentage. This measure helps developers and lenders assess project momentum, forecast cash inflows, and manage financial commitments. High sales velocity supports quicker loan repayment, reduced financing costs, and effective planning of subsequent phases, providing a clear picture of revenue realisation and overall project performance.
This sits beneath Cash Inflow Timing, introducing a more specific variant of the measure without changing its core interpretation. It is commonly considered alongside Sales Absorption Rate (Units per Month), as both are closely related measures used to assess similar aspects of performance or risk. In funding terms, Sales Velocity (% of GDV Sold per Month) is most commonly encountered in connection with Standard Exit Loan within the property development capital stack.
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